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Jamaican Blog on Hair, Health and Fashion

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So I went to a tweetup

By now if you’re a Jamaican tweeter you know that Kingston hotel giant Jamaica Pegasus hosted a little over 100 of their followers at their hotel for a “tweetup,” a twitter meet up if you will. I’ve thus far read about 4 blog posts on the tweetup itself but I still wanted to blog about it from a little more personal aspect, not just describing how much fun it was and how cool the Pegasus is.

I appreciated this event because it was slated to start early and end early. As a new mom I really do appreciate these events so much because if my little one should wake up in the middle of the night, it should be to her mommy and no one else. I also really liked the fact that it was a gathering of totally fresh faces, people that I have never seen before and maybe wouldn’t have met had it not been for twitter and this gathering. Sometimes you get tired of the same old crowd and this was one of the reasons I enjoyed myself thoroughly.

But like fellow blogger and tweeter, madbull asked on Stunner’s blog post, What’s the benefit to the Pegasus for hosting such an event? Afterall, how much of us will be booking rooms with the hotel? At first I wasn’t too concerned, free booze and free food in a relaxing atmosphere is not something to be questioned! But my marketing degree and frame of mind would not let me leave such a question unanswered.

Apart from the ripple effects of the word-of-mouth advertising, blog posts and tweets about this event, I’m sure it will be covered in the local media, which can be quite expensive to advertise in, and which a story as opposed to an ad is so much more valuable in a consumer’s mind. The PR reach will be much deeper than any ad campaign. And while many of the tweetup’s patrons probably won’t be utilising the hotel’s rooms, if we ever were to plan an event for our corporate entities,  the Jamaica Pegasus will be high on our lists of possible hosts as they proved themselves quite capable of executing excellent gatherings whether social, professional or a mix of the two. Corporate bookings I am quite sure ranks high as a core product for a hotel in the heart of the business capital, next maybe only to room bookings.

The Jamaica Pegasus has an excellent marketing team, they know the real value of social media and they are milking it for all its worth. The cost of hosting the event is far outweighed by the amount of valuable press they will be getting from it, as a “google-able” review by a customer can actually be much more valuable than an ad with a shelf life.

More information on the tweetup itself can be found on the blogs of my new friends: Stunner, Jamaipanese and Gordon Swaby and don’t forget to follow me and the Jamaica Pegasus on Twitter.

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10 Comments

  1. *sigh* again, sorry i missed it. Fire on whoever's fault that is.

    Glad y'all had so much fun though!! And definitely looking forward to the next one.

  2. To answer @madbull's question-the benefits that Jamaica Pegasus will receive from events like this and their participation on Social media platforms cannot be quantified. They are building however, brand loyalty through these efforts. If you have 100 people who CAN afford a Pegasus meal (because most of the attendees were working people) feel happy, special for a night; when they have a decision to make on the spot in regards to where they are going to chill with friends or have lunch/dinner or a drink and they are in New Kingston- the first place they are going to go is the Pegasus because they will remember that the Pegasus made them feel special. And that is amazing. In a day or two they have received a lot more followers on Twitter – I hear someone screaming PROMOTION/MARKETING.

  3. i love listening to FAME in th mornings too…Looks like it was a blast!!!

  4. it was good to meet you and so many other peeps Irie Diva, didn't know you blogged either! Just read your blogpost about your father's affection for your little bundle of joy.

  5. Hopefully, they will do it again and it will attract even more attention.

  6. gosh I hope there is another one! so pissed that I missed it too! =[

  7. Back off, heffa. That @JamaicaPegasus marketing job is mine. LOL. I feel like all discussions of tweetups should come with the following disclaimer: "No babies were made during the organizing of this tweetup." Every time mi hear bout a tweet up over here, smaddy breed. LOL.

  8. mi dont know is wah unno doin over dere but dis was not dat kind of event zeen? LOL and mi waan di work mi wi fight u :P

  9. Very nice post about the tweetup and a very good answer to Mad Bull's question with your marketing self! :D

  10. A little thing called the Caribbean Sea got in the way of me making it to this awesome event. One of these days I say!!

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