This Thursday September 8, The Vogue created Fashion’s Night Out takes place in several fashion cities around the world, Jamaica being one of them thanks to the Jamaica Observer. This is the 3rd year and it promises to be bigger and better with over 1000 businesses island-wide signing on to be a part of the festivities. It’s an event encouraging you to go out and shop, treat yourself, get dolled up, hang out with the girls or the girlies 😉 and sip fancy cocktails in your highest heels. Or flats if you’re really gonna be out digging for bargains.
I wrote before about why I wasn’t impressed with the last event, our stores and the concept of a sale. With a local sales tax of 17.5%, you giving me 15% off really isn’t cutting it. So this time around I want to go not for the sales but for the ambiance. This time around I’m picking the snazziest stores, wearing heels and hobnobbing. Where will the celebrities be? The first year in New York, Rihanna lit up the experience and Gwen Stefani was spotted at Sephora last year. Locally I’m trying to map out where I’m gonna go if I want to be seen and take pictures more so than just shop.
One thing I’m sure about it staying clear of Half Way Tree, not even going there first at 5pm is going to cut it. The crowd is expected to be thick on the malls. I tried to use twitter to create my map just now and it’s surprising that the participating stores aren’t using the #FNOja tag. I’m sure the Observer has been reminding them but oh well. So clicking on the #FNOja hashtag returns results from only a few stores. I’ll be monitoring it more throughout the week to see who’s planning what at their store.
I expect Kerry manwomanhome to have a buzz, and I also looked up to see what Stanley and Empress will be doing but their Facebook page isn’t very active. Base Kingston should be a buzz with activity and celebrities since that’s Tami Chynn’s store along with Lubica…there’s a great place for hobnobbing! They have an event created for the night too. Shhh Boutique loves to throw an event, I’m sure if I asked them to throw an event for my birthday they probably would, so I expect them to have a good vibe going as well. This one is high on my list because I know that along with the vibe, the shopping here is great too! They’ve been promoting their event hard, they even have a coupon in the papers for additional discounts!
Glam Culture also has a planned event and the location of their store makes for great hobnobbing, can’t miss this one either. The stores may not be tweeting much about the event but people are excited. If you search the FNOja hashtag you’ll see several people excited about the discounts and remembering all the shopping they did last year. I asked and my twitter followers answered with several stores they were planning to visit as well:
To be honest I don’t even know some of these store names….I am really not a local shopper, I buy everything online. Local prices are just too ridiculous. But I will be out and about this Thursday looking for discounts, looking fashionable with my camera in hand. Are you excited? Where will you be visiting?
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