Best Skin Care for 30s - Your Anti-ageing must have skin care products #skincare

30s Skin Care Routine: The Best Skin Care Products for Aging Skin

As we age, our skin goes through various changes and requires more attention and care. Once you hit your 30s, you may start to notice signs of aging, such as fine lines, wrinkles, and dark spots. The good news is that by taking care of your skin, you can help slow down these signs and maintain a youthful glow.

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In this article, we will cover the essential skin care products that you need in your 30s to help keep your skin looking healthy and radiant. From cleansers to sunscreens, we will provide recommendations and tips for each product, as well as highlight the importance of lifestyle changes to maintain healthy skin. So, if you want to take care of your skin in your 30s and beyond, keep reading!

Skin Care in Your 30s: Your Anti-ageing must have skin care products

When I was younger I always said once I crossed that oh-so-old threshold of 30, (insert gag face) I’d start to invest in Oil of Olay. Back then, that line of products was touted in the ads as the holy grail for aging skin. Now that I’m mid-thirties and oh so thankful for youthful skin, I’m going to share the best skin care products for the 30s that every woman needs.

It can’t be denied that the older we get, the better we need to take care of our skin. Some drugstore products still come in real clutch like my Cerave facial cleanser. I have added some great serums and other luxury items to my lineup not only for their superior quality but because dammit I’m mid-thirty and I deserve!

Your 30s Skin Care Routine

Your skincare routine in your 30s should look a little something like this:

  1. Cleanse
  2. Exfoliate
  3. Serums
  4. Eye Creams
  5. Acne Treatments
  6. Moisturizers
  7. Sunscreen
  8. Lifestyle Changes

One of the essential products in any skincare routine is a good cleanser. A cleanser is the foundation of any skincare routine as it removes dirt, oil, and impurities from the skin. A good cleanser can also help prevent breakouts, prepare the skin for other products, and maintain a healthy skin barrier.

Choosing the right cleanser for your skin type is essential. Here are some recommended cleansers for 30-year-olds:

Cream cleansers for dry skin

If you have dry or sensitive skin, a cream cleanser may be the best option for you. Cream cleansers are gentle and hydrating, and they do not strip the skin of its natural oils. They are perfect for removing makeup and impurities while maintaining the skin’s moisture barrier. Some recommended cream cleansers for dry skin are CeraVe Hydrating Cleanser and La Roche-Posay Toleriane Hydrating Gentle Cleanser.

Gel or foaming cleansers for oily or combination skin

If you have oily or combination skin, you may benefit from a gel or foaming cleanser. Gel cleansers are lightweight and refreshing, and they help control oil production without over-drying the skin. Foaming cleansers are also effective in removing excess oil and impurities, but they may be too drying for some skin types. Some recommended gel or foaming cleansers for oily or combination skin are Neutrogena Oil-Free Acne Wash and Bioderma Sebium Gel Moussant.

Cleansing balms for all skin types

Cleansing balms are a great option for all skin types, especially if you wear heavy makeup or sunscreen. They are oil-based and melt into the skin, effectively removing all traces of makeup and impurities. Cleansing balms also leave the skin feeling soft and moisturized. Some recommended cleansing balms for all skin types are Banila Co Clean It Zero Cleansing Balm and Farmacy Green Clean Makeup Removing Cleansing Balm.

Tips for using a cleanser properly

To get the most out of your cleanser, follow these tips:

Choose a cleanser based on your skin type – As mentioned earlier, choosing the right cleanser for your skin type is crucial. Using the wrong cleanser can lead to dryness, irritation, and breakouts.

Use lukewarm water – Hot water can strip the skin of its natural oils and cause redness and irritation. Lukewarm water is gentle and effective in removing impurities.

Massage in circular motions – Gently massage the cleanser into your skin using circular motions for about 30 seconds. This will help loosen dirt and oil and improve blood circulation.

Rinse thoroughly and pat dry with a clean towel – After cleansing, rinse your face thoroughly with lukewarm water and pat dry with a clean towel. Avoid rubbing your skin as this can cause irritation and damage the skin barrier.


Exfoliation is a crucial step in any skincare routine as it helps remove dead skin cells, unclog pores, and promote cell turnover. As we age, our skin’s natural exfoliation process slows down, leading to dullness and uneven texture. Exfoliating regularly can help improve the skin’s overall appearance and allow other skincare products to penetrate deeper into the skin.

When it comes to exfoliators, there are two main types: physical and chemical. Physical exfoliators use physical particles like beads or grains to manually scrub away dead skin cells. Chemical exfoliators, on the other hand, use acids like alpha-hydroxy acids (AHAs) or beta-hydroxy acids (BHAs) to dissolve dead skin cells.

When it comes to exfoliators, there are two main types: physical and chemical. Physical exfoliators use physical particles like beads or grains to manually scrub away dead skin cells. Chemical exfoliators, on the other hand, use acids like alpha-hydroxy acids (AHAs) or beta-hydroxy acids (BHAs) to dissolve dead skin cells.

Physical exfoliators

If you prefer physical exfoliators, look for gentle products with fine particles that won’t cause micro-tears in the skin. Some recommended physical exfoliators for 30-year-olds are Dermalogica Daily Microfoliant and Tatcha The Rice Polish Foaming Enzyme Powder.

Chemical exfoliators

If you have sensitive skin or prefer a more gentle approach, try a chemical exfoliator. AHAs like glycolic acid or lactic acid are great for brightening and smoothing the skin, while BHAs like salicylic acid are better for oily or acne-prone skin. Some recommended chemical exfoliators for 30-year-olds are Paula’s Choice Skin Perfecting 8% AHA Gel Exfoliant and The Ordinary Salicylic Acid 2% Masque.

Tips for using exfoliators properly

To avoid over-exfoliating or damaging your skin, follow these tips:

Don’t overdo it – Exfoliating too often can cause irritation and damage the skin barrier. Aim to exfoliate 1-2 times a week, depending on your skin type and the product’s strength.

Be gentle – Whether you’re using a physical or chemical exfoliator, be gentle and avoid scrubbing too hard.

Avoid sensitive areas – Avoid exfoliating around the eyes or any areas with broken or irritated skin.

Follow up with moisturizer – Exfoliating can be drying, so be sure to follow up with a moisturizer to keep your skin hydrated and healthy. Find my faves in the sections below.


Serums are highly concentrated formulas that contain active ingredients designed to target specific skin concerns. They can help address issues like fine lines, dark spots, and uneven skin tone. Serums are typically lightweight and fast-absorbing, making them a great addition to any skincare routine.

Recommended serums for 30-year-olds – Vitamin C Serums

Vitamin C is a potent antioxidant that can help brighten the skin and improve the appearance of fine lines and wrinkles. Look for a serum with a high concentration of vitamin C, like the SkinCeuticals C E Ferulic Serum or the Ole Henriksen Truth Serum.

Hyaluronic acid serum

Hyaluronic acid is a humectant that can hold up to 1000 times its weight in water, making it an excellent ingredient for hydration. Some recommended hyaluronic acid serums for 30-year-olds are The Ordinary Hyaluronic Acid 2% + B5 and Drunk Elephant B-Hydra Intensive Hydration Serum.

Retinol serum

Retinol is a form of vitamin A that can help improve the appearance of fine lines, wrinkles, and uneven skin tone. It can be a bit harsh, so start with a low concentration and work your way up. Some recommended retinol serums for 30-year-olds are Olay Regenerist Retinol 24 Night Serum and Sunday Riley A+ High-Dose Retinoid Serum.

Tips for using serums properly

To get the most out of your serums, follow these tips:

Apply after cleansing and toning – Serums should be applied after cleansing and toning but before moisturizing.

Use a pea-sized amount – A little goes a long way with serums, so use a pea-sized amount and gently pat it into your skin.

Layer appropriately – If you’re using multiple serums, apply them in order of thickness, starting with the thinnest and working your way up.

Use sunscreen – Some serums can make your skin more sensitive to the sun, so be sure to use a broad-spectrum sunscreen during the day.

Anti-ageing Retinol Face Cream

This face cream is super smooth and hydrating as a moisturizer. I was drawn to it because of the huge buzzword plastered across the front of the label: retinol. Retinol is pretty much Vitamin A which helps to repair and prevent cellular damage. It also helps to prevent damage to these cells to begin with. It will help to keep skin looking young and fresh with wrinkles and fine lines at bay.

The packaging is perfect as well since with the pump applicator it keeps the contents air-tight which helps to maintain the quality of the potent ingredients. I’ve thankfully no fine lines yet and want to keep it that way as long as I can so I love this face cream right now.


Moisturizers help to hydrate and protect the skin by locking in moisture and preventing water loss. They can also help to soothe dry, itchy, or irritated skin. As we age, our skin tends to become drier, making a good moisturizer a crucial part of any skincare routine. Moisturizers should be applied after any serums you’re using.

Recommended moisturizers for 30-year-olds

Lightweight moisturizers – For those with oily or combination skin, lightweight moisturizers are the way to go. Look for formulas that are oil-free and non-comedogenic, like Neutrogena Hydro Boost Water Gel or Belif The True Cream Aqua Bomb.

Anti-aging moisturizers – If you’re looking for a moisturizer that can also help address signs of aging, look for formulas with ingredients like retinol, peptides, or ceramides. Some recommended anti-aging moisturizers for 30-year-olds are La Roche-Posay Redermic R Anti-Aging Concentrate and CeraVe Skin Renewing Night Cream.

Rich moisturizers – For those with dry or mature skin, rich moisturizers can help provide much-needed hydration. Look for formulas that contain ingredients like shea butter, squalane, or glycerin, like Kiehl’s Ultra Facial Cream or Drunk Elephant Lala Retro Whipped Cream.

Eye Creams for Over 30s

The skin around the eyes is delicate and thin, making it more prone to dryness and wrinkles. Eye creams are specifically formulated to address these issues and can help hydrate, firm, and brighten the under-eye area. They can also help reduce the appearance of dark circles and puffiness.

Recommended eye creams for 30-year-olds

Retinol eye cream – Retinol can also be beneficial for the under-eye area, as it can help improve the appearance of fine lines and wrinkles. Some recommended retinol eye creams for 30-year-olds are RoC Retinol Correxion Eye Cream and Neutrogena Rapid Wrinkle Repair Eye Cream.

Hydrating eye cream – If you’re looking for a more hydrating option, try an eye cream with hyaluronic acid, like the Kiehl’s Powerful-Strength Line-Reducing Eye-Brightening Concentrate or the Biossance Squalane + Marine Algae Eye Cream.

Brightening eye cream – If you’re concerned about dark circles, look for an eye cream with brightening ingredients like vitamin C or caffeine. Some recommended brightening eye creams for 30-year-olds are Ole Henriksen Banana Bright Eye Crème and Origins GinZing Refreshing Eye Cream.

Tips for using eye creams properly

To get the most out of your eye cream, follow these tips:

Apply after cleansing and toning – Eye creams should be applied after cleansing and toning but before moisturizing.

Use a small amount – You only need a small amount of eye cream, about the size of a pea, for both eyes.

Use your ring finger – The skin around the eyes is delicate, so use your ring finger to apply the cream in gentle tapping motions.

Be careful not to get it in your eyes – Avoid applying eye cream too close to your lash line, as it can get into your eyes and cause irritation.

Eye Gel for Under Eye Dark Circles

Bae Body Eye Gel for over 30

Because I love the face cream so much, I’ve gone ahead and ordered the eye gel in the same line to give it a try. The reviews look promising so we’ll see if it actually works on these baggy under eyes I always had.

Related: 9 Coconut Oil Face Mask Recipes for Acne, Dark Spots and Uneven Skin Tone

Acne Treatments

Acne is a common skin concern that can affect people of all ages, including those in their 30s. It occurs when hair follicles become clogged with oil and dead skin cells, leading to pimples, blackheads, and whiteheads. If left untreated, acne can lead to scarring and hyperpigmentation. It’s important to address acne as soon as possible to prevent these long-term effects.

Recommended acne treatments for 30-year-olds

Salicylic acid – Salicylic acid is a beta-hydroxy acid that helps exfoliate the skin and unclog pores. Some recommended salicylic acid treatments for 30-year-olds are Paula’s Choice Skin Perfecting 2% BHA Liquid Exfoliant and Neutrogena Oil-Free Acne Wash.

Benzoyl peroxide – Benzoyl peroxide is an antimicrobial agent that helps kill the bacteria that cause acne. Some recommended benzoyl peroxide treatments for 30-year-olds are Clean & Clear Persa-Gel 10 and La Roche-Posay Effaclar Duo.

Retinoids – Retinoids are vitamin A derivatives that help exfoliate the skin, unclog pores, and reduce inflammation. Some recommended retinoid treatments for 30-year-olds are Differin Gel and The Ordinary Granactive Retinoid 2% Emulsion.

Tips for using acne treatments properly

To get the most out of your acne treatments, follow these tips:

Start slowly – Introduce new acne treatments slowly and gradually to avoid irritation and dryness.

Be consistent – Acne treatments should be used consistently to see results. It may take several weeks or even months to see improvement.

Don’t overdo it – Overusing acne treatments can lead to dryness, irritation, and even more breakouts. Follow the instructions on the product and use only as directed.

Use sunscreen – Some acne treatments can make your skin more sensitive to the sun, so it’s important to use sunscreen every day to protect your

Mario Badescu products come highly recommended so I thought I’d give their drying lotion a try for my hormonal acne that flares up with my cycle. Why is adult acne still a thing?! Ugh.

This product, like most others, doesn’t work for all skin types. It’s awesome for getting rid of pimples overnight though so give it a try if you suffer as I do on occasion.

Lifestyle changes to help manage acne

Manage stress – Stress can trigger acne flare-ups, so finding ways to manage stress is important. Consider practicing relaxation techniques like meditation, yoga, or deep breathing.

Follow a healthy diet – A diet high in sugar and processed foods can contribute to acne, so it’s important to eat a balanced diet with plenty of fruits, vegetables, and whole grains.

Exercise regularly – Exercise can help reduce stress and improve circulation, which can be beneficial for managing acne. Just make sure to shower and cleanse your skin after exercising to prevent sweat and oil buildup.

Get enough sleep – Lack of sleep can contribute to acne by increasing stress levels and hormonal imbalances. Aim for at least seven to eight hours of sleep per night.

Avoid touching your face – Touching your face can transfer bacteria and oils from your hands to your face, which can contribute to acne. Avoid touching your face as much as possible and wash your hands regularly.

If you’re struggling with persistent acne despite making lifestyle changes and using skincare products, it may be time to see a dermatologist. They can help determine the underlying cause of your acne and recommend prescription medications or procedures like chemical peels or laser therapy to help manage it.

Facial Mists

One thing I do love about the line is their facial mists. I’ve tried to make my own rosewater before and got lazy. This one works great as a refresher after a day at the beach in Jamaica’s hot sun. I also use it to set my makeup too, love a double-duty product. The green tea one I reserve for my nighttime face routine. It’s a great finisher after going through a scrub, mask, serum and whatever else may be on my skincare regimen for the night.

Micellar Water

I’ve finally stopped pulling on my face with baby wipes to remove makeup and switched to using micellar water. I’m not sure how long I thought using baby wipes would have worked with my whole “keeping wrinkles at bay” desires. I usually stick to Simple Micellar Water but wanted to give this Bioderma brand a try for their claims of being formulated for sensitive skin. They claim that their solution mimics your skin’s own biological function. Up your skincare game and give this makeup remover a try.


Sunscreen is an essential part of any skincare routine, regardless of your age. It helps protect your skin from the harmful effects of the sun, including sunburn, premature aging, and skin cancer. It’s important to use a broad-spectrum sunscreen that protects against both UVA and UVB rays and has an SPF of 30 or higher.

Recommended sunscreens for 30-year-olds

Physical sunscreen – Physical sunscreens contain mineral ingredients like zinc oxide and titanium dioxide that sit on top of the skin and reflect the sun’s rays. Some recommended physical sunscreens for 30-year-olds are EltaMD UV Clear Facial Sunscreen and La Roche-Posay Anthelios Mineral Zinc Oxide Sunscreen SPF 50.

Chemical sunscreen – Chemical sunscreens contain ingredients that absorb the sun’s rays and convert them into heat. Some recommended chemical sunscreens for 30-year-olds are Neutrogena Ultra Sheer Dry-Touch Sunscreen and Supergoop! Unseen Sunscreen SPF 40.

Tips for using sunscreen properly

To get the most out of your sunscreen, follow these tips:

Apply every day – Sunscreen should be applied every day, even on cloudy or rainy days.

Apply enough – You should use about a nickel-sized amount of sunscreen for your face and a shot glass-sized amount for your body.

Reapply every two hours – Sunscreen should be reapplied every two hours, or immediately after swimming or sweating.

Use other forms of sun protection – In addition to sunscreen, you should also wear protective clothing, like a hat and sunglasses, and seek shade during the peak hours of sun exposure (10 am to 4 pm).

Lip Scrub

A good lip scrub is essential for soft smooth lips under your lipstick, especially in the advent of matte colours now popular. This honey lip scrub from Sephora is a gem and I love how it’s easy to apply on the go, if I need to reapply when I’m not home.

Best Skin Care for 30s - Your Anti-ageing must have skin care products #skincare
Click to Share to Pinterest! The Best Skin Care Products for Your 30s

What other must-haves have I missed? It takes a lot to look this good but luckily with a good regimen, lots of green smoothies and water and some exercise your skin will look its best as you age.

Let me know what your favourite skincare product is in the comments below and please share this post with your friends!

Some images from Depositphotos

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  1. I’m not 30 yet, only 23 but I’m trying to take care of my skin now rather than when it’s too late. Some of these products look great recommendations. ? thank you for sharing

    1. you’re welcome! Your skin is so young and supple right not, just make sure to use your SPF to keep it that way 🙂

  2. I’m in my late 20s and all I use are toner, moisturizer, and sunblock. Wanted to know what things I should add to my skincare routine as I approach the next decade. Thank you for these tips!

  3. Great list! I would definitely try some of them. Thanks for sharing ♥️ ♥️ By any chance you are interested on doing collaborations, you can check out the collaborations portal of and connect with amazing brands!


  4. I’m not in my thirties but I should still use some these product. I’ve been trying so many products and nothing is working on my face.

  5. I running out of sunscreen so i’ll be checking out the La Roch posay and I’m a big of the drying lotion for breakouts.