By now, if you’re a Jamaican tweeter, you know that Kingston hotel Jamaica Pegasus hosted a little over 100 of their followers at their hotel for a “tweetup,” a twitter meet up if you will. I’ve thus far read about 4 blog posts on the Jamaica Pegasus tweetup itself but I still wanted to blog about it from a business aspect, not just describing how much fun it was and how cool the Pegasus is.
But like fellow blogger and tweeter, madbull asked on Stunner’s blog post, what’s the benefit to the Pegasus for hosting such an event? Afterall, how much of us will be booking rooms with the hotel? At first, I wasn’t too concerned with this. Free booze and free food in a relaxing atmosphere is not something to be questioned! But my marketing degree and frame of mind would not let me leave such a question unanswered.
Public Relations Benefits of the Jamaica Pegagus Tweetup
Apart from the ripple effects of the word-of-mouth advertising, blog posts and tweets about this event, I’m sure it will be covered in the local media, which can be quite expensive to advertise in. A story, as opposed to an ad, is so much more valuable in a consumer’s mind. The PR reach is valuable here and will be much deeper than any ad campaign. Also, while many of the tweetup’s patrons probably won’t be utilising the hotel’s rooms, if we ever were to plan an event for our corporate entities, the Jamaica Pegasus will be high on our list of possible hosts as they proved themselves quite capable of executing excellent gatherings whether social, professional or a mix of the two. Corporate bookings I am quite sure, ranks high as a core product for a hotel in the heart of the business capital, behind maybe only room bookings.
The Jamaica Pegasus has an excellent marketing team that knows the real value of social media and are milking it for all its worth. The cost of hosting the event is far outweighed by the amount of valuable press they will be getting from it. A “google-able” review by a customer can actually be much more valuable than an ad with a shelf life.